Here are some advertisements for the Fiat Bravo;
In these advertisements, it can be clearly seen that FIAT adapts its ads to the market they are intended for.
The first ad is from Italy, and is fully based on emotions, with an emotional song where the Fiat Bravo is portrayed as a loved one being born.
The second ad comes from Germany, and shows Michael Schumacher and Kimi Raikkonen driving the car, where their professionalism as F1-pilots is being used to portray the car as the “choice of a professional”.
The following is from the Netherlands, and uses humour, where a cow expresses her interest in the Fiat Bravo as it passes by.
And lastly, the following ad from Great Britain;
Seeing these ads, it is clear that FIAT adapts its ads to the country they are aimed to. Strong emotions and focus on the exterior design for Italy, and engineering-focussed and professional for Germany. Also the Dutch one is quite stereotypical, with a cow in a field and the use of slapstick humour. The only ad not well-adapted to the country is the last one, where a left-hand drive car is shown in an ad aimed to the British market.
