Lately, FIAT has been in the headlines quite often, as they have been buying themselves into the European business of General Motors (GM), and therefore are taking over the German manufacturer Opel and the British manufacturer Vauxhall. Furthermore, there are also talks on taking over the Swedish manfacturer Saab. If these mergers proceed, FIAT would become the 2nd biggest automobile manufacturer in the world, after Toyota. It is truly remarkable how FIAT transformed itself from a company fighting brankrupcy some years ago and only coming out of the red recently (2008), into a company acquiring other brands themselves…
We wonder how these mergers affect ones brand image, and so we would like to ask you; Does the merger between FIAT and Opel affect your brand image of one of the two brands? Please cast your votes in the poll below:
May 5, 2009 at 1:19 am
As mentioned by CNN, the reason why Fiat considered Opel was because of Fiat sees that Opel has similar car platforms like their ( small to mid-size). Therefore, they see that this takeover will enable them to converge similar technologies and manufacturing abilities together on similar car platforms make.
What brings to question next then is probably about Fiat’s styling brand image and Opel’s engineering brand image then….can there be a good marriage between these two?