The merger of these 3 brands currently make Fiat S.p.a the 2nd largest car maker
Looking back the history of Fiat, it is amazing to see how Fiat S.p.a had emerged from being in debt for decades of years till now emerging victorious with many car takeovers on Opel, Chrysler and possibly Saab during this economic downturn – therefore becoming the 2nd largest car-maker just behind Toyota.
This is highly accredited to the man who headed the team - Sergio Marchionne, who has impressed investors since taking over as CEO in June, 2004. Marchionne, together with Fiat Group Chairman Luca Cordero di Montezemolo, returned Fiat’s automobile division (Fiat Group Automobiles S.p.A.) to profitability in 2006.Together, they have been widely credited with the turnaround of the group into one of the fastest growing companies in the auto industry.
Luca Cordero di Montezemolo (left) and Sergio Marchionne (right) brought success to Fiat with the re-birth of Fiat 500
It was because of Marchionne that the Fiat 500 car series was revived, along with the birth of Fiat Punto, and of course Fiat Bravo. These car models thus cemented the success of Fiat, bringing the company out of its debts.
