What has been a very unique interesting advertising strategy about Fiat 500′s Dutch website compared to other car websites is that it allows you to customise your dream Fiat500 very interactively. Greeted with the slogan “Fiat 500″, you will feel very important as you enter the website, with the Italian hip music that says ” Cinquecento wants you” ( which means 500 in Italian).
In the website, there are many different web features that allow you to design a Fiat500 in your own colours, tyre rims, patterns, and it also boasts of many Fiat 500 competitions that encourages anyone to just share what about how he feels about Fiat. Well, even if you don’t own a Fiat, you will feel tempted to do something inside – let your voice be heard, design a car, or put your photo inside about Fiat 500. No wonder Fiat 500 has been award-winning.
To me personally, it is not just the car design that has attracted me, but it is advertising website of creativity to let myself be heard that actually seduced me…thus inspiring me to design the car below!!!
This design your car website has an intuitive menu that aloows you to design your cars in a wide variety. Here's mine and I call it " The Bronx".
